Privacy Policy

This Privacy Policy was updated on May 2, 2022.

1 - Introduction

Avenue Montaigne USA, Inc. and its affiliates in the United States (collectively, “Avenue Montaigne”, “us”, “our” or “we”) are committed to protecting the privacy of your personal information. This Privacy Policy describes what information we collect about you, what we do with that information, your choices with respect to our processing of your personal information, and our information privacy practices. We urge you to read this Privacy Policy in its entirety before providing your personal information to us.

This Privacy Policy applies to Avenue Montaigne, its affiliates operating in the United States, and websites or applications that link to this Privacy Policy (collectively, “Avenue Montaigne websites” or “Site”). This Privacy Policy also applies to our collection and use of your personal information on the Site and at our stores for marketing communications, campaigns and programs, and to process your purchase of product or services from us.

This Privacy Policy is incorporated into our Terms and Conditions, available here, which also apply when you use Avenue Montaigne Sites and purchase products and services from us.

2 - Types of Information Collected

Personal Information We Collect

Personal information or personal information means any information we collect and by which you can be identified. Personal information includes, but is not limited to:

  • Personal identifiers, such as your name, address, telephone number, birth date, email address, profile information, and social media profile;
  • Commercial information, such as your purchase history;
  • Internet or other electronic network activity information, including browsing and search history, where such information is linked to you; and
  • Other information you voluntarily provide that is used to identify you.

Non-Personal Information We Collect

Non-personal information does not identify you personally. Non-personal information includes, but is not limited to, technical information and geolocation information. It can include Internet protocol (IP) address if that IP address does not identify an individual or household, internet service provider, site access times, referring websites, and web pages within the Avenue Montaigne Websites visited and general location information (e.g., city, state) based on IP addresses. We sometimes refer to this data as “Anonymous Data.” We collect Anonymous Data in many ways including through automated logging of activity on the Avenue Montaigne Websites. Anonymous Data is not linked to you or used to identify a specific person.

Note that we may link non-personal information to personal information in order to provide you with better recommendations, help authenticate you or other data or information you may provide, prevent fraud, and ensure that Avenue Montaigne Sites meet your needs. When we link non-personal information to personal information, such information becomes “personal information” for purposes of this Privacy Policy.

Although it may appear that we collect financial information from you on the Site or in providing services that you request, it is actually collected and processed through a third party service provider (“Payment Processor”) that processes payments for us. The Payment Processor may collect financial information such as banking information or credit card number, name, CVV code or date of expiration, from you on the Service. We do not hold your financial information.

3 - When We Collect Personal Information

We collect personal information from or about you when you voluntarily provide us with this information or when you visit the Site. However, if you choose not to provide the information we request, you may be unable to fully enjoy Avenue Montaigne’ Sites and services, make a purchase, or complete a transaction.

We collect your personal information when you:

  • Place an order through Avenue Montaigne’ Sites or in our stores;
  • Create an account on Avenue Montaigne’ Sites;
  • Enter a sweepstakes or contest, take a survey, sign up for a loyalty program or subscribe to a newsletter, rate or review our products and/or services, chat with other visitors in real time, contact us with a comment or question, sign up either online or in store to receive emails or marketing communications about our products or services; or
  • Visit one of our pages on a third party social networking platform such as Facebook, YouTube, Instagram, Twitter or Pinterest.

If you give us personal information of another person, you represent that you have the authorization from that person to provide such information.

4 - Use of Information

We collect personal information to serve you better and to provide you with a customized experience while using Avenue Montaigne’ Sites and visiting our stores. Your personal information is used:

  • To administer Avenue Montaigne’ Websites, perform analytics, anticipate and resolve problems with these sites, store contacts you enter, and improve the quality of service;
  • To request feedback and develop, customize, and improve Avenue Montaigne’ Sites, our products, and publications;
  • To process your order, complete a transaction, and perform after-sales services;
  • To keep track of any purchase made by you and/or notify you of any product or service we believe may be of interest to you;
  • To contact or alert you about Avenue Montaigne’ Sites, or any products, activities, special events or offers from us or our partners; and/or to contact or alert you for other marketing, informational, product development or promotional purposes;
  • To conduct Customer Relationship Management (CRM) (including our loyalty program, newsletters, promotions, ratings and reviews, chat, product testing, and surveys);
  • To conduct marketing analysis;
  • To connect you to external third party applications, such as when you create an account using an external application;
  • To prevent and detect fraud;
  • To contact you about your use of Avenue Montaigne’ Sites, or to otherwise respond to your emails, submissions, comments, requests or complaints, including customer support inquiries and questions about our products or services;
  • To tie personal information to your non-personal information or demographic information in order to provide you with recommendations for products or services based on your interests, purchase history, age, or location;
  • To combine the personal information you provide us with other information (such as demographic and past purchase information) from our records and from other sources, such as address update services, to use for future marketing initiatives and to help us improve Avenue Montaigne’ Sites and your overall shopping experience;
  • For other purposes about which we notify you or as required by law at the point of collection.

5 - When we Share Personal Information with Third Parties

We will share your personal information with third parties as outlined in this Privacy Policy or with your consent. Below is a list of ways we share your personal information:

To Comply with Legal Requirements

  • To comply with laws or respond to lawful requests and legal process.
  • To protect Avenue Montaigne, our affiliates, subsidiaries, agents, customers, and others from legal claims or actions, including claims of fraud or to enforce our agreements, policies and terms of use.
  • To act in the event of a good faith belief that disclosure is needed to respond to an emergency or protect the safety of the public or any person.

To Fulfill a Service to You

  • To complete your purchase. If you choose to make a purchase on Avenue Montaigne’ Sites, we may collect from you your billing address, shipping address, and other information related to such purchase, and use and share this information to fulfill your purchase. We may also provide such information, or other personal information provided by you, to unaffiliated third parties as necessary to complete your purchase (for example, to delivery your product, and process returns).
  • To provide advertisements to you about our products, services, and offers on our site and other websites tailored to your interests and history with Avenue Montaigne.
  • To provide relevant content to those who have registered on Avenue Montaigne’ Sites.
  • To perform entry collection, winner selection, and prize fulfillment for sweepstakes, contests, and promotions. We may also share your information with the co-sponsor of that promotion or in connection with the distribution of prizes.
  • To provide you with third-parties services that you use such as ratings and reviews or community chat. Be sure to review the terms and the privacy policies of those third parties before using their services.

To Facilitate Your Use of Third Party Resources


Avenue Montaigne’ Sites may include access to social networking websites established, owned, and controlled by third parties, such as You may voluntarily use these third parties to access, purchase, or view products and services. If you choose to use third parties, we may facilitate sharing of your personal information with those third parties.

Please note, however, that your use of third parties and their website shall not be solely governed by our Terms and Conditions or this Privacy Policy, and we do not control the services of those third parties or how they use your information. Be sure to review the terms and the privacy policies of those third parties before using their services.

To Maintain Avenue Montaigne’ Sites

We may have to share your information with our affiliates and subsidiaries, as well as unaffiliated third-party service providers, unaffiliated third-party service providers, agents, or independent contractors who help us maintain Avenue Montaigne’ Sites and provide other administrative services to us. These services include, but are not limited to:

  • Providing customer service;
  • Tracking and analyzing usage and volume statistics;
  • Maintaining and analyzing data;
  • Manage charge backs and product returns; and
  • Sending customer communications on our behalf.

We seek to ensure that these unaffiliated third parties will not use your personal information for purpose other than the administrative services for which they are responsible.

Anonymous Data

We reserve the right to share non-identifying data or anonymized information about our customers, sales, and traffic to our affiliates, subsidiaries, partners, and advertisers. We may share this -information when it is tied to your personal information in the manners described above.

In Connection with a Merger or Sale of Our Business

We will transfer your information as a result of, or in connection with, the sale of all or a part of our assets in the event of, a merger, acquisition, reorganization, bankruptcy, or any other change of control transaction. You grant us the right to assign your personal information collected if such information is connected with any such transaction.

6 - Data Collection Technologies We Use

Cookies and Web Tracking Techniques

We use “cookies” on Avenue Montaigne’ Sites to help us analyze web traffic and evaluate and improve the content and functions of Avenue Montaigne’ Sites. A cookie is a small text file that is sent by a website, accepted by a web browser, and then placed onto your computer’s hard drive. Cookies help us analyze use of our Sites and better aggregate useful information when users provide feedback about our Sites or products. You can set your browser to refuse cookies from our Sites. This will provide you with more control over the acceptance of cookies on your device. However, it is possible that some portions of our Sites will not function properly or may perform more slowly if you choose to reject cookies. By using our Sites and not disabling cookies, you consent to receiving these cookies and our collection of data through the use of these cookies.

Third Party Advertisers

We may use advertisers, third party ad networks, and other advertising companies to serve advertisements on Avenue Montaigne’ Sites. These advertising companies may also gather information about your visit to Avenue Montaigne’ Sites (such as through cookies, web beacons, and other technologies) to enable such advertising companies to market products or services to you and to monitor which ads have been served to your browser and which webpages you were viewing when such ads were delivered. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit: and


Google Analytics

We use a tool called “Google Analytics” to collect information about use of Avenue Montaigne’ Sites. Google Analytics collects information such as how often users visit our sites, what pages they visit when they visit, and what other sites they used prior to coming to our site. We use the information we get from Google Analytics only to improve Avenue Montaigne’ Sites. Google Analytics collects only the IP address assigned to you on the date you visit Avenue Montaigne’ Sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personal information. Although Google Analytics places a permanent cookie on your web browser to identify you as a unique user the next time you visit Avenue Montaigne’ Sites, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to Avenue Montaigne’ Sites is restricted by the Google Analytics Terms of Use ( and the Google Privacy Policy ( You can prevent Google Analytics from recognizing you on return visits to Avenue Montaigne’ Sites by disabling cookies on your browser. For more information about how Google uses data when you use Avenue Montaigne’ Sites, you can visit:


Our Site uses what are called social plugins (“plugins”) from social networks such as Facebook, Twitter, YouTube, and Instagram. These plugins are indicated by the social networks’ respective logos on Avenue Montaigne’ Websites, and are used to establish a direct connection with the servers of these social networks.

Integration of the plugin allows the social media networks to receive the information that you have loaded onto the corresponding page of the Site. If you are logged in with Facebook, for example, it will be able to assign your visit to your account. An exchange of this information already takes place when you visit our Site, regardless of whether you interact with the plugin or not. If you interact with the plugins, the corresponding information is sent directly to the social network by your browser and saved there. You can find information about how the data is used by the social networks, your rights, and optional settings to protect your privacy on the social networks’ websites.

If you do not want social networks to gather data about you via our Site, you must log out on the social network domain before visiting the Site. To prevent information being exchanged with the social networks during your visit to our Site, you can opt out of cookies through your browser settings and other tools.

7 - Information on Public Areas of Avenue Montaigne’ Sites

Any information you submit in a public area of Avenue Montaigne’ Sites – such as on a social media page, user comments, comments on Avenue Montaigne’ blogs, reviews or comments on any ratings and reviews feature, questions or answer on a question and answer application or any other public forum – will not be treated as confidential and may be publicly disclosed. This applies to personal information, so please consider your public postings before doing so. Additionally, information posted on social media pages will be subject to the terms governing those pages and websites.

8 - Protecting Kids’ Privacy

Avenue Montaigne’ Sites are not intended for children. We do not knowingly collect personal information from children, and Avenue Montaigne’ Sites are not designed to attract children. If you believe we have collected personal information about your child under the age of 13, please contact us using the contact information in Section 16.

9 - Protecting Your Security

Avenue Montaigne’ Sites employ security measures in accordance with industry standards to protect the security of your personal information both online and offline. For example, your personal information is stored on computer servers in a controlled environment that is reasonably protected from unauthorized use or disclosure. Only you can access your account information using the password you created when you created the account. It is your responsibility to maintain your password private. You should always sign off your account and close your browser when you are finished using your account.

10 - Your Choices Regarding Your Personal Information

You can exercise the following choices with respect to your personal information either through your online account or by sending us a request at the contact information included in Section 16 below:

  • You can request access to your personal information we maintain;
  • You can correct your personal information, which includes the right to have incomplete personal information completed;
  • You can request that we stop sending you electronic marketing communications, including by following the procedures described in the Opt-Out section bellow;
  • You can request that we delete your personal information, subject to our obligation or ability to retain your personal information under applicable law;
  • If our use of your personal information is based on consent, you can withdraw your consent at any time.

11 - Opting Out

If you would like to opt out of receiving promotional emails from us, please follow the unsubscribe instructions located at the bottom of each email.

If you would like to opt out of receiving direct email, mail, mobile marketing or telephone marketing calls from us, please send your request, including your name, email address, street address, city, state, and zip code, via email to (please use the subject line: Privacy Opt-Out Request). We are not responsible for notices that are labeled or sent improperly or do not have complete information. We will process your request within 30 calendar days of the date we receive your request, but you may, in the meantime, receive previously scheduled emails, mail, or calls from us. Once you have opted out, you do not need to do so again.

12 - Changing, Updating or Deleting Personal Information

You can update, change, or delete certain personal information (such as your email address, mailing address, and payment method) on Avenue Montaigne’ Websites by clicking “My Account” in the menu at the top of each page.

If the information you wish to update, change, or delete is not included in the “My Account” page, you can request an update, change, or deletion by emailing

13 - International Transfer of Information

If you choose to provide us with personal information, we may transfer that information to our affiliates or to other third parties across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal information to the United States, which does not have the same data protection laws as the EU. By providing your personal information you consent to: (i) the use of your personal information for the purposes identified above in accordance with this Privacy Policy, and (ii) the transfer of your personal information to the United States as indicated above.

14 - Changes to our Privacy Policy

We reserve the right to modify this Privacy Policy at any time. We will post the revised policy here, which will be effective as soon as it is posted. We suggest you periodically review this Privacy Policy for any changes. Your continued use of Avenue Montaigne’ Sites subject to this Privacy Policy will signify your acceptance of Privacy Policy changes.

15 - Governing Law

Where permitted by applicable law, this Privacy Policy shall be governed by and construed in accordance with the laws of the State of New York, excluding its conflicts-of-law principles and you expressly agree that exclusive jurisdiction for any claim or dispute with Avenue Montaigne or relating in any way to your use of Avenue Montaigne’ Sites lies in the state and/or federal courts sitting in the Southern District of New York. With respect to any such claims, you further agree and expressly consent to the exercise of personal jurisdiction in the state and/or federal courts sitting in the Southern District of New York in connection with any such dispute, including any claim involving Avenue Montaigne, the Avenue Montaigne’ Sites, our affiliates, subsidiaries, employees, contractors, officers, directors, telecommunications providers, and/or content providers.

16 - Contact Us

For further information on our Privacy Policy, or questions on information that we may have collected from you, or to exercise your options set forth in this Privacy Policy, please contact Avenue Montaigne using any of the following methods:
499 Fashion Avenue, 8th Floor South Tower
New York, New York 10018

Communication Preference Section in your Account

17 - Additional Notice to California Residents

Do Not Track Disclosures

Avenue Montaigne does not support Do Not Track browser settings and does not currently participate in any “Do Not Track” frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your personal information or cookie data.

Third Party Marketing

Under California law, if you are a resident of California, you are entitled once per year to request and obtain certain information regarding our disclosure, if any, of your personal information to third parties for their direct marketing purposes during the immediately prior calendar year. To make such a request, please use any of the contact methods listed in Section 16 above. You must include your full name, email address, and postal address in your message. In response to your request, we will provide you with a notice describing the cost-free means to opt out of our sharing your personal information with third parties, if the third party will use it for their direct marketing purposes.

California Consumer Privacy Act Disclosure

If you are a resident of California, the California Consumer Privacy Act (“CCPA”) (Civil Code § 1798.100) provides you with specific rights regarding your personal information. These include:

  • You can request information about our collection and use of your personal information over the past twelve (12) months concerning (i) the categories of personal information we collected about you, (ii) the business or commercial purpose for collecting your personal information, (iii) the categories of sources from which your personal information is collected, and (iv) categories of third parties with whom we share your personal information. You can request two separate lists disclosing (a) the categories of your personal information we sold and (b) the categories of your personal information we may share in connection with our business purpose.
  • You can request to receive a copy of your personal information in a structured, commonly used and machine-readable format.
  • You can request that we delete your personal information, subject to certain exceptions.

To exercise the rights described above, it may be necessary for us to verify your identity or authority to make the request and confirm the personal information relates to you. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. We will not discriminate against you for exercising any of your privacy rights under CCPA or applicable law.

During the past twelve (12) months we collected the categories of personal information listed above from California residents and third parties.

We also disclosed this personal information to third parties for the purposes noted above during the past twelve (12) months.

18 - Disclosure of Sale

In the past twelve (12) months, we have not sold, and during the period of time which this Privacy Policy is posted we shall not sell, your personal information.


If the CCPA applies to you, and you have opted-in to one or more of our rewards programs, then in addition to the program specific terms provided to you at the time you opt-in (for each such program, the “Rewards Terms”), the following terms apply.

You agree that the incentive you receive as the result of your participation in a given program (e.g. cash, a different quality of goods or services, or discounts on goods or services that you purchase from us) is reasonably related to the value of any personal information (as explained in the applicable Rewards Terms) that you provide to us as a result of participating in said program(s).

You may opt-out of any rewards program at any time by emailing us at indicating that you want to opt-out and identifying the rewards program of which you are opting-out.

You acknowledge and agree that you may no longer receive the incentive(s) that are part of the opted-out program(s), that this is his difference in price or quality would not be considered a discriminatory practice against you for exercising your rights under the CCPA because the value of the incentive(s) that you received under the applicable program(s) is reasonably related to the value of your personal information (as described in the applicable Rewards Terms).

20 - Notice of Avenue Montaigne’ Biometric Data Practices

In order to allow the Avenue Montaigne’ Virtual Try On program (the “Feature”) to function properly, we may need to collect, capture, use, and store pictures of you, which may show your facial geometry. Some laws may label pictures of you and your facial geometry as “biometric identifiers”, “biometric information”, “biometric data”, or any number of similar terms referring to details about your physical appearance, or body, that can be used to identify you, which we will refer to here as “Biometrics”.

Before proceeding, we’d like to inform you of our practices relating to your Biometrics. We may collect or capture your Biometrics based on an image that you upload, or that is captured from a webcam or similar device. If collected, your Biometrics may be used to create a digital representation of your face so that you may apply any number of our products to the digital representation and gain a better understanding of how our products will look on you in real life before buying them.

If collected, we may store your Biometrics until you complete the session, at which point, we will permanently destroy and delete your Biometrics.

Avenue Montaigne does not disclose your Biometrics to any third parties.

Please feel free to email us with any question at

    If at any time you would like to unsubscribe from receiving future emails, you can email us at and we will promptly remove you from ALL correspondence.

    Contacting Us

    If there are any questions regarding this privacy policy, you may contact us using the information below.
    499 Fashion Avenue, 8th Floor South Tower
    New York, New York 10018